Why Champion Sports and Tennis Innovation
An article by Carlos Salum published on LinkedIn
“During the pandemic, Fernando (Segal) proposed we create the Tennis Innovation Conference (TIC) as an online event, aiming to expand the impact of the Tennis Innovation Challenge and promoting the need for tennis leaders to embrace the Innovation Mindset.
TIC is an online forum for tennis leaders to understand the megatrends for the next 10 years, to develop new ideas and to collaborate to make tennis grow sustainably.
The insights gathered at TIC can have a profound impact on Coaches Education, Player Participation, Talent Development and Fan Engagement for years to come, resulting in extraordinary growth. (…)
I arrive to this point in my life with two questions in my mind:
How can I continue investing what I've learned over decades in practical ways, in solutions that matter, so one day I can say I've created a legacy?
How do megatrends converge to integrate innovations from across various industries and technologies, pointing to a future of tennis that is sustainable, accessible, and engaging?
Together with my partners, collaborators and supporters, we believe that sports are a vehicle for good. Tennis, in particular, can play a larger role in international understanding and collaboration, but the game as a whole must embrace Innovation as a growth strategy.”
